THE BENEFITS OF BRAND EQUITY WITHIN THE BEAUTY BIZ

When beauty consumers actively hunt for the best product on the market, they often will rely on the brand equity a company upholds. These brands tend to have a competitive advantage among over the countless of companies in this vast market. In my time working for The Estee Lauder Companies, I became aware of theContinue reading “THE BENEFITS OF BRAND EQUITY WITHIN THE BEAUTY BIZ”

LIGHTS, CAMERA, ACTION!

THE ROLE OF MARKETING IN THE COSMETICS INDUSTRY As a devoted brand ambassador for various cosmetics, I have spent numerous amount of time getting into the rhythm of polishing my marketing communications. Delivering the product philanthropy and intended message the company wants me to emphasize is my main objective. By doing so, I refine myContinue reading “LIGHTS, CAMERA, ACTION!”

BUDGETING SUCCESS COMES AT A PUCKERING PRICE

In the world of retailing cosmetic goods and services, as a corporate member in the industry you must take into account the company‚Äôs monetary planning and budget for the fiscal year. As the head of marketing operations you want to oversee global sales and aim for your brand to be a leader in quality andContinue reading “BUDGETING SUCCESS COMES AT A PUCKERING PRICE”

A MARKETING TACTIC FOR ADVOCATING SELF-LOVE WITHIN THE BEAUTY INDUSTRY

The vast and glamourous world of cosmetics consists of many factors that attribute to captivating your targeted consumer. The endless array of possibilities within the beauty world allow you to take control of your business. Skincare, makeup, and fragrance will forever dominate the bland and spark curiosity in those who dare to blossom. Adding colorContinue reading “A MARKETING TACTIC FOR ADVOCATING SELF-LOVE WITHIN THE BEAUTY INDUSTRY”