THE INTEGRATED MARKETING EXPERIENCE

Understanding the needs and wants of a consumer are essential in effortlessly and successfully zooming through the buying process. Physical consumers step foot into a retail environment meet with the expert in their shopping needs. They begin to exchange and relay information that results in marketing communication.  The Many Purposes of Marketing Communication Marketers areContinue reading “THE INTEGRATED MARKETING EXPERIENCE”

COMPUTING BUSINESS ALCHEMY

Don’t just analyze your data. Dig deeper. Be prepared to go above and beyond measurable results after you have conducted data analysis. Observe and report. Calculate and collect. Innovate and transform.  When conducting marketing research, a lot of crucial information can go under the radar when collecting your finalized results. Whether or not you specificallyContinue reading “COMPUTING BUSINESS ALCHEMY”

TIPS FOR A GREAT MARKETING SURVEY QUESTIONNAIRE

When formulating the proper survey questions, as the formulator you must take into account the necessary ins and outs to marketing research and sustaining a successful systematic investigation. You want to gather data objectively and be able to identify and challenge yourself in generating better surveys with the end design in mind. THE DIFFERENCE BETWEENContinue reading “TIPS FOR A GREAT MARKETING SURVEY QUESTIONNAIRE”

THE FUNDAMENTALS OF MARKETING RESEARCH

When conducting business metrics it is pivotal to organize and research your target market in order to better understand and conduct the correct field analysis. It is the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem. It is a mutual beneficial exchange that links theContinue reading “THE FUNDAMENTALS OF MARKETING RESEARCH”

BRANDING 101: BOOSTING YOUR BEAUTY BUSINESS

Branding is an effective marketing tool that develops ways to raise awareness for companies and their universal products. Successful brand management entails consumers perceiving differences among brands in a category. It creates the opportunity for developing business in a specific area or region and maximizes revenue through high driven results. Branding can be any formContinue reading “BRANDING 101: BOOSTING YOUR BEAUTY BUSINESS”