INFLUENCER MARKETING FUNDAMENTALS

If you’re looking to expand your knowledge in the fast developing influencer marketing industry, be sure to watch my video. I do a quick yet thorough run though on the fundamentals and how to be successful in the field. With a focus on beauty, this video can also be applied for the basic understanding andContinue reading “INFLUENCER MARKETING FUNDAMENTALS”

THE BEAUTY BUZZ: EPISODE 1

I sat down with Fitglow Beauty Marketing Director, Alejandra Tenorio for the first episode of my new marketing podcast. We briefly speak on the digital beauty space and the evolutionary challenges in the industry. Sit back and listen for marketing insights and gain industry knowledge from the first-hand experience of such an inspiring marketing professional.Continue reading “THE BEAUTY BUZZ: EPISODE 1”

CHOOSING THE RIGHT PROMOTIONAL MIX

To achieve the marketing goal you have in mind for your business it takes a lot more than a couple brainstorm sessions. It requires a polished strategy with the right tactics and the combination of methods that will actively generate the influence in consumers purchasing decisions. When you are promoting a business, I want youContinue reading “CHOOSING THE RIGHT PROMOTIONAL MIX”

LIGHTS, CAMERA, ACTION!

THE ROLE OF MARKETING IN THE COSMETICS INDUSTRY As a devoted brand ambassador for various cosmetics, I have spent numerous amount of time getting into the rhythm of polishing my marketing communications. Delivering the product philanthropy and intended message the company wants me to emphasize is my main objective. By doing so, I refine myContinue reading “LIGHTS, CAMERA, ACTION!”