E-COMMERCE: THE DIGITAL LIFECYCLE

The birds eye view of a customer and their online purchase lifecycle is an insight that we have acquired thanks to the digital marketplace and the various business metrics available to track it. Your customers come from different walks of life but manage to purchase your product for similar reasons and desires and go throughContinue reading “E-COMMERCE: THE DIGITAL LIFECYCLE”

TIPS FOR SOCIAL LISTENING

Social media has paved the way for real time marketing analytics to be captured for your business optimization. With your social media plan in place and ready to launch, this is a quick guide on cues to watch out for when you are actively social listening. What is Social Listening? Social listening is the ongoingContinue reading “TIPS FOR SOCIAL LISTENING”