AUDIENCE ANALYSIS: A DIGITAL APPROACH

Effective target audience research is a deep dive into one of the biggest databases of consumer insights, social media. In order for your business’ campaigns to be effective, there must be an opportunity for an insight to your audience. Getting to know your audience and who they really are, what they really represent, and whatContinue reading “AUDIENCE ANALYSIS: A DIGITAL APPROACH”

SOCIAL MEDIA MARKETING & THE AESTHETIC MARKET

As social media progresses and different marketing campaigns are implemented, the aesthetic medicine market is evolving with the changing times and target audience. It is important as marketers to get a full understanding of what exactly social media marketing is and how to tackle the digital sphere for of the aesthetic business. As a marketerContinue reading “SOCIAL MEDIA MARKETING & THE AESTHETIC MARKET”

GOING GLOBAL? HERE’S WHAT YOU NEED TO KNOW

The global marketplace needs an ultimate guide. If your business Is headed in that direction, fear not, it is a vast sea of opportunity but be prepared to embark on a journey. I created a go to guide for quick reference to be sure you’re ready for that next big step in your business. IfContinue reading “GOING GLOBAL? HERE’S WHAT YOU NEED TO KNOW”

BRAND EQUITY & QUALITATIVE RESEARCH

When speaking about brand equity we want to focus our attention on our base of research that provides factual information that contributes to raising brand credibility. These sources influence consumer behavior. The value directly or indirectly accrued by these various benefits is often called brand equity. Brand equity refers to consumers being aware of the brand that emphasizesContinue reading “BRAND EQUITY & QUALITATIVE RESEARCH”

THE POWER OF STORYTELLING

Branding has come a long way from a trademarked logo. Consumers in this new era want to believe in your brand and marketers must find a way to captivate and conquer consumers with a voice and a reason. Marketers must develop a connection to consumers and link the values both brand and consumer share. StorytellingContinue reading “THE POWER OF STORYTELLING”