AUDIENCE ANALYSIS: A DIGITAL APPROACH

Effective target audience research is a deep dive into one of the biggest databases of consumer insights, social media. In order for your business’ campaigns to be effective, there must be an opportunity for an insight to your audience. Getting to know your audience and who they really are, what they really represent, and whatContinue reading “AUDIENCE ANALYSIS: A DIGITAL APPROACH”

THE BASIC BUILDING BLOCKS FOR YOUR SOCIAL MEDIA MARKETING PLAN

We know. A social media marketing plan takes time, effort, and a lot of perseverance. Trial and error, as well as a strategic approach for every step of the way. Social media is a digital empire that has gold mines in every corner. With a proper social media marketing strategy, a business can soar inContinue reading “THE BASIC BUILDING BLOCKS FOR YOUR SOCIAL MEDIA MARKETING PLAN”

DATA VISUALIZATION AT YOUR FINGERTIPS

Tableau is the best software on the market for data visualizations and valuable insights all created and customized at your fingertips. It is an inviting workspace that is built to transform your polished spreadsheets and compute business alchemy requiring minimal knowledge.  This quick guide will answer navigation go to’s, understanding the basic keywords, and why you should be using Tableau. Continue reading “DATA VISUALIZATION AT YOUR FINGERTIPS”

EXCEL ANALYSIS: A POWERFUL AND SIMPLE GUIDE TO DATA STRUCTURE AND APPLICATION

Technology has revolutionized the way humans store data. Long ago were the days we had a multitude of folders and dividers in bulky filing cabinets with the private information of consumers and annual company reports and finances. According to Oracle, a database is an organized collection of structured information, or data, typically stored electronically in aContinue reading “EXCEL ANALYSIS: A POWERFUL AND SIMPLE GUIDE TO DATA STRUCTURE AND APPLICATION”

EXCEL ANALYSIS: AN EASIER UNDERSTANDING OF YOUR REPORT

This week I had the chance to really dive deep into the super metric powerhouse and continue learning the marketing importance of this valuable tool. The goal when using this application is to create powerful reports in a streamlined approach that make life not as hard as you think. Excel stands out when it comes downContinue reading “EXCEL ANALYSIS: AN EASIER UNDERSTANDING OF YOUR REPORT”