ROI: MEASURING YOUR DIGITAL METRICS

Social media is a wonderful tool for an abundance of impressions, reach, and revenue. The topic in question for marketers nowadays is how exactly you can measure the return on your social media investment. The thing is with social media although you can link the brand platform to direct sales and revenue, the digital metricsContinue reading “ROI: MEASURING YOUR DIGITAL METRICS”

YOUR BRAND’S DIGITAL PLAYGROUND

As marketers we know how important social media and online digital platforms serve as a purpose in our business. As an audience we know that these social spaces are places where community is built, nurtured, and tended to. The digital revolution of global communication at your fingertips has paved the way for brand business marketingContinue reading “YOUR BRAND’S DIGITAL PLAYGROUND”

THE BASIC BUILDING BLOCKS FOR YOUR SOCIAL MEDIA MARKETING PLAN

We know. A social media marketing plan takes time, effort, and a lot of perseverance. Trial and error, as well as a strategic approach for every step of the way. Social media is a digital empire that has gold mines in every corner. With a proper social media marketing strategy, a business can soar inContinue reading “THE BASIC BUILDING BLOCKS FOR YOUR SOCIAL MEDIA MARKETING PLAN”

SOCIAL MEDIA MARKETING & THE AESTHETIC MARKET

As social media progresses and different marketing campaigns are implemented, the aesthetic medicine market is evolving with the changing times and target audience. It is important as marketers to get a full understanding of what exactly social media marketing is and how to tackle the digital sphere for of the aesthetic business. As a marketerContinue reading “SOCIAL MEDIA MARKETING & THE AESTHETIC MARKET”

MARKETING & THE FAMILIARITY EFFECT

Human beings tend to instinctively prefer products that they have been exposed to more often, this is a well know science. Naturally the new and unknown are what humans tend to shy away from, therefore as marketers it is important to understand the familiarity principle and come up with strategies that will increase brand awareness within thisContinue reading “MARKETING & THE FAMILIARITY EFFECT”