YOUR BRAND’S DIGITAL PLAYGROUND

As marketers we know how important social media and online digital platforms serve as a purpose in our business. As an audience we know that these social spaces are places where community is built, nurtured, and tended to. The digital revolution of global communication at your fingertips has paved the way for brand business marketingContinue reading “YOUR BRAND’S DIGITAL PLAYGROUND”

THE POWER OF STORYTELLING

Branding has come a long way from a trademarked logo. Consumers in this new era want to believe in your brand and marketers must find a way to captivate and conquer consumers with a voice and a reason. Marketers must develop a connection to consumers and link the values both brand and consumer share. StorytellingContinue reading “THE POWER OF STORYTELLING”

HUMAN RELATIONSHIPS MATTER

Building relationships with your clients is more than essential for your business success. Today’s marketers have to evolve with the way of the world, past a digital connection. Long term relationships with people involve human effort and involvement from both benefiting parties. When wanting to grow your professional brand, involving a strategic marketing plan toContinue reading “HUMAN RELATIONSHIPS MATTER”

5 EXPERTS GIVE THEIR INSIGHT ON LONG LASTING RELATIONSHIPS IN BUSINESS

Providing lifetime value to an organization must begin with understanding the consumer journey and considering the abundance of opportunities that lie between branding and managing consumer relationships. This threshold is key to mastering effective brand leverage that will generate business solutions. Designing a strategic approach that incorporates an emphasis on brand hierarchy alongside competitive businessContinue reading “5 EXPERTS GIVE THEIR INSIGHT ON LONG LASTING RELATIONSHIPS IN BUSINESS”