BRANDING 101: BOOSTING YOUR BEAUTY BUSINESS

Branding is an effective marketing tool that develops ways to raise awareness for companies and their universal products. Successful brand management entails consumers perceiving differences among brands in a category. It creates the opportunity for developing business in a specific area or region and maximizes revenue through high driven results. Branding can be any formContinue reading “BRANDING 101: BOOSTING YOUR BEAUTY BUSINESS”

MUSIC IS THE ANSWER

Music can be a great tool for a target audience to be easily swayed or persuaded to efficiently grasp a marketing concept. Music is a timeless tactic and can be experienced via various outlets. In advertisement, it may heighten a brands image and result in successful brand equity. Nevertheless, it is linked to memory andContinue reading “MUSIC IS THE ANSWER”

MARKETING THE 4 C’S: COMPUTER CUSTOMIZED

Technology has innovated the way we do business in countless of ways on digital platforms. The digital age has allowed companies to create a tool box for managing their marketing tactics and adapting to new approaches. The internet has influenced consumer behavior with advanced technologies and paved the way for profitable decisions at every level.Continue reading “MARKETING THE 4 C’S: COMPUTER CUSTOMIZED”

THE POWER YOUR VOICE RESONATES

Word of mouth is the engagement and viral marketing that derives from inter-personal communication. Whether negative or positive associations with a brand, it creates awareness The company depends on referrals and positive engagement, thus making it more credible and maximizing sales. In the digital age, communication has surpassed face to face marketing and now consumersContinue reading “THE POWER YOUR VOICE RESONATES”

THE BENEFITS OF BRAND EQUITY WITHIN THE BEAUTY BIZ

When beauty consumers actively hunt for the best product on the market, they often will rely on the brand equity a company upholds. These brands tend to have a competitive advantage among over the countless of companies in this vast market. In my time working for The Estee Lauder Companies, I became aware of theContinue reading “THE BENEFITS OF BRAND EQUITY WITHIN THE BEAUTY BIZ”