INFLUENCER MARKETING FUNDAMENTALS

If you’re looking to expand your knowledge in the fast developing influencer marketing industry, be sure to watch my video. I do a quick yet thorough run though on the fundamentals and how to be successful in the field. With a focus on beauty, this video can also be applied for the basic understanding andContinue reading “INFLUENCER MARKETING FUNDAMENTALS”

THE BEAUTY BUZZ: EPISODE 1

I sat down with Fitglow Beauty Marketing Director, Alejandra Tenorio for the first episode of my new marketing podcast. We briefly speak on the digital beauty space and the evolutionary challenges in the industry. Sit back and listen for marketing insights and gain industry knowledge from the first-hand experience of such an inspiring marketing professional.Continue reading “THE BEAUTY BUZZ: EPISODE 1”

ROI: MEASURING YOUR DIGITAL METRICS

Social media is a wonderful tool for an abundance of impressions, reach, and revenue. The topic in question for marketers nowadays is how exactly you can measure the return on your social media investment. The thing is with social media although you can link the brand platform to direct sales and revenue, the digital metricsContinue reading “ROI: MEASURING YOUR DIGITAL METRICS”

YOUR BRAND’S DIGITAL PLAYGROUND

As marketers we know how important social media and online digital platforms serve as a purpose in our business. As an audience we know that these social spaces are places where community is built, nurtured, and tended to. The digital revolution of global communication at your fingertips has paved the way for brand business marketingContinue reading “YOUR BRAND’S DIGITAL PLAYGROUND”

E-COMMERCE: THE DIGITAL LIFECYCLE

The birds eye view of a customer and their online purchase lifecycle is an insight that we have acquired thanks to the digital marketplace and the various business metrics available to track it. Your customers come from different walks of life but manage to purchase your product for similar reasons and desires and go throughContinue reading “E-COMMERCE: THE DIGITAL LIFECYCLE”