As marketers we know how important social media and online digital platforms serve as a purpose in our business. As an audience we know that these social spaces are places where community is built, nurtured, and tended to. The digital revolution of global communication at your fingertips has paved the way for brand business marketing and brand to consumer communication.
Social platforms can help you connect with your customers, increase awareness about your brand, and boost your leads and sales. The window of opportunity on social media for instant brand hits and impressions is open for the taking. It is a place where your audience and the community you have built all with your business as a common interest can interact and engage with you and one another. This is very common in my industry of beauty and cosmetics. The target audience of a vegan beauty brand like Fitglow Beauty will differentiate with that of a corporation such as a L’Oreal.
It is in these social handles and pages, where hashtags, likes and comments all bring a community together for the approval and support of your business. Alongside your products and services but more targeted to your mission and brand core values. Social media builds an empire of your audience and their love for your brand and people like them to share it with.