Social media has paved the way for real time marketing analytics to be captured for your business optimization. With your social media plan in place and ready to launch, this is a quick guide on cues to watch out for when you are actively social listening.
What is Social Listening?
Social listening is the ongoing monitoring of your brand on digital platforms and keeping tabs on any mentions, engagement, competitors, and brand awareness. These are the insights that are gained from direct customer feedback, other products in the market, direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries.
It is a great opportunity to stay in the know what the wants and needs of your target audience and brand following. The digital sphere is alive and is a vast place to recognize competitors, your brand image, and tailoring your next business products and initiatives to the likes of the masses.
Quick Tips for Social Listening
- Know the difference between listening and monitoring. Are you planning for a more specific campaign with special keywords or phrases relative to your brand, or are you listening for a broader approach? This is a key factor and a pivotal role in your research and analysis that will go underway.
- Engage with your consumers, they want to have a conversation. You must be wise and seize the opportunity for effective brand communication to nurture the relationship with your consumers. Listen, take notes, and learn from these human insights. This creates goodwill with followers and boosts engagement.
- Influencers are your friends and you should be observing how they market brands, competitors, and incorporate this type of marketing into your research. This type of mass marketing is amazing for brand equity as well as awareness, Use it to your advantage.
These are the main tips to stay actively listening and optimizing for your customers. Be sure to have your brand voice and mission already emphasized when communicating. Be creative and must of all be your brand when engaging.