We know. A social media marketing plan takes time, effort, and a lot of perseverance. Trial and error, as well as a strategic approach for every step of the way. Social media is a digital empire that has gold mines in every corner. With a proper social media marketing strategy, a business can soar in brand expansion, metrics, as well as be the one stop shop for consumer loyalty and engagement. 

This article will be a quick guide or a refresh to the marketer that is aiming to seek the fundamentals of a social media approach. Fear not, the journey has been shortened with these five marketing essentials. 

Let’s get started with the most important goal. Start with your campaign objective and be sure to follow through. Know the difference. If you are struggling with your outreach and want to create brand awareness, be sure to expose your target audience to your brand. If you want to build brand image and reputation, communicating your brand image is key. Staying ahead of the competition has to do with having multiple advantages that keep you different. Generating demand has a lot to do with creating desire from your target audience. Lastly, if you need to focus on customer retention, CRM will definitely be needed to engage with consumers and establish the loyalty needed. 


The best way to ensure a tunnel vision is to pick one or two of the following metrics that go along with your objective and layout the blueprint that will be able to get you to your goal.

  • Impressions
  • Clicks
  • Likes
  • Views
  • Lead Conversions


You have to be wise and watch the competition to see what is trending and what they are doing that has them ahead or below your share of voice. This is a great way to research and implement the right strategies and marketing tactics. 

Here are some tools that will aid in a social media competitive analysis. Find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own.

  • Testing for Performance
  • Social Media Posting
  • Fresh Content
  • Brand Online Communication


Your target audience is everything and the overall perspective of your social media campaign. Your marketing is going to be seen by this specific individual, this specific individual, this specific segmentation. It is crucial to do the proper and extensive research to better understand your brands ideal follower to better create and target the material that will reach them. You should be investing more effort in this step if you want to set yourself apart from the competition (and ultimately outperform them).


Staying on top of the content that will be published weekly, even daily is necessary for engagement, brand loyalty, and consumer traffic. Think of it as a Monday – Sunday schedule that needs daily love and be sure to look forward to speaking with customers to hear their feedback and their thoughts and opinions on the brand. 


The last and final step in this quick easy refresh is to monitor and closely watch the outcome of these efforts. Are consumers liking the new content? Are they engaging in the comments with their thoughts? What are they saying? Check your metrics, this is a tell for all. Stay positive if they are not where you want them to be. Trial and error. The best is yet to come, keep polishing your strategy and try new approaches, success is not a one-way road. Open the door to new possibilities. 


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