In a world where social handles, online business, and mass marketing efforts are the way to build your brand, I created a checklist guide to keep up to date with the right approach. If you’re aiming to market yourself or are a marketing professional looking for validation in your creative process, I hope this article serves you its meaningful purpose and you tend to your garden.
FIND OUT WHO
I want you to asses your companies background and create a buyer persona. You must find out who the marketing is intended for.
- Who is your ideal customer?
- Where do they tend to shop?
- What demographic are they part of?
- What social platform do they engage on the most?
- What are your customers personal values?
FOLLOW THE 5 A’S
Successful brands follow the 5′ A’s. “A clear model for brand development” in 5 different dimensions of business. Win your customers over. Dare to be different and be a cause worth supporting with your mission values and motto.
ONLINE PRESENCE IS EVERYTHING
It can make or break you. You either have a strong following or you don’t, and building it may take a while but with the curated content and the advertisement in place, this is key. Take a look below at my companies Instagram bio where a lot of engagement with clients takes place at all hours of the day. Credibility and creativity play a role in your industry, whatever it may be.
This is a quick refresh to old and new marketers on the horizon is a friendly reminder of how you can take your brand to the top. It starts with connection and being the first in the 2 way street to make your business look presentable, sustainable, and true to your audience.
Be sure to follow Ideal Image, the leader in aesthetics since 2001. Over 150 clinics in North America, we have top licensed medical professionals in the nation delivering results everyday in the industry.