THE LANGUAGE OF DIGITAL

To become an expert in this growing world of business, the digital language and all of its definitions is a crucial part of being credible in the field. You adapt to this business sector and along the way you become more comfortable with the terminology and can apply it to your practice.

It’s Just Acronyms

Many believe this language is something out of the ordinary, but merely it is just your basic marketing fundamentals according to digital terms. New to the field, you’ll be surprised when you hear “Have you updated your SEO planning to produce optimal SEM results via PPC, CPC, CPM, PPI and CPA marketing strategies?” Don’t get discouraged, this article will help you learn and further your insights on leveling up a foreign language and understanding the consumer behind the screen.

The Value of Digital in the Business Community

Professionals in this business sector are required to stay up to date with the ever changing technology of digital. With around 219 terms in the glossary, it can be intimidating to most, but it is vital to stay educated with business intelligence that has been and will continue to change and innovate on a global scale. These definitions, keywords, and data practices represent advanced data driven analysis. They provide hidden insight to the human eye.

This language combines data visualization, quick computing, and marketing analytics to aid in a comprehensive view of an organizations data. In digital marketing, this language is your go to guide to effective campaign development, how to stay up competitive on the web, and predict success. Moreover, as a business analyst once familiarized with the digital language you review patterns in data, implement changes accordingly, and forecast for a better tomorrow.

Your Digital Toolbox

  • SEO (Search Engine Optimization): The work that occurs to make a site search friendly according to Google policies.
  • SEM (Search Engine Marketing): Paid strategies to boost placement based on keywords and focused on advertising.
  • PPC (Pay Per Click): Advertisers must pay a fee each time an advertisement is clicked.
  • CPC (Cost Per Click): The price you paid for each click according to your PPC.
  • CPM (Cost Per Impressions): Take not, this refers to 1,000 impressions. The price you pay per 1,000 impressions. Some impressions can lead to PPC.
  • CTR (Click Through Rate): The number of consumers that click an advertisement after viewing.
  • A/B Testing: Comparing two webpages to ultimately decide which is more effective to the target audience.

Applying the Knowledge

When it comes to the cosmetics industry, there are multiple channels and outlets that all require adhering to the digital marketing language. The beauty business consumes the social media of millions across the globe. With big beauty brands like L’Oreal, Estee Lauder, and my hiring company, Guthy-Renker, competition in the field is high. That is why it is valuable to organizations to comprehend the effectiveness of their advertisements on all forms of media. This way a company can further develop the proper strategic planning to launch new campaigns, web developments, and look forward to the future of beauty in the digital era.

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XOXO,

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